Laura Tenison MBE

Laura Tenison

Laura Tenison started JoJo Maman Bébé with the proceeds of the sale of her first business; she has since grown the predominantly independent business into the UK’s leading boutique mother and baby brand. “I was determined to grow organically and retain the autonomy of an independent retailer… Despite being told time and time again that the business would outgrow us, we have managed to grow alongside it.”